Hydration Promotes Flu Recovery


Hydration Promotes Flu Recovery Produced by a Maryland company, formulated along with Johns Hopkins physicians For Release: May 07, 2009 Contact: CharleneRiikonen 410-309-1000 charlene.riikonen@ceraproducts.us The World Health Organization and the U.S. Center for Disease Control has declared a world-wide pandemic of Influenza H1N1, otherwise known as "Swine Flu". Symptoms include fever over 100° F, upper respiratory, gastrointestinal complications and dehydration. Oral rehydration solutions offer a first line defense against dehydration associated with any illness. More than 1 billion dollars is spent annually in the U.S. on IV hydration which is less invasive and costly. Rice-based oral electrolyte formulas work by delivering an optimal ratio of carbohydrates and electrolytes to your body and reducing fluid loss as it rehydrates to promote faster recovery from illness. Diarrhea is a common cause of dehydration in patients suffering from "stomach flu." CeraLyte® & CeraSport® have been shown to reduce stool output by nearly 30%. You may be asking, why rice? Cera's products are formulated with a patented blend of short, medium and long-chain carbohydrates. The rice-based carbohydrate works fast and continues to provide energy longer than glucose-based beverages without the cramping and nausea, or the aggressive insulin response. For individuals suffering from excessive sweat loss, fever or influenza CeraSport is a rice-based sports drink that is designed to rapidly replace vital fluids and electrolytes lost through sweat. Those experiencing fever or upper respiratory symptoms should begin treatment with CeraSport immediately. CeraSport is designed to prevent and correct dehydration by restoring fluid and electrolytes that are needed for proper cell function. For individuals suffering from diarrhea, vomiting and other "stomach flu" symptoms CeraLyte Oral Rehydration drinks and drink mixes prevent and correct dehydration caused by diarrhea and is available in three sodium strengths; CeraLyte 50, CeraLyte 70 and CeraLyte 90. Those experiencing stomach-flu complications should seek treatment with CeraLyte to replace fluids quickly and minimize future volume loss. "CeraLyte's unique rice-based, long-chain carbohydrate formula is easier for the body to absorb than a sugar-based drink," explains William Greenough, M.D., Professor of Medicine at Johns Hopkins School of Medicine and Public Health and Hygiene.

About CeraLyte CeraSport & CeraLyte are available in powder packets or in ready-to-drink form; and can be purchased through most wholesale distributors, many pharmacies, hospitals, and travel catalogs as well as online at www.ceraproductsinc.com or by phone at 1-888-237-2598. About Cera Products Inc. Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with world health experts - including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, Tufts University Schools of Medicine, the Food and Drug Administration, Centers for Disease Control - and with experts at leading food and pharmaceutical manufacturing companies. For more information go to www.ceraproductsinc.com. Cera Products Press Contact: 410.309.1000 or sales@ceraproducts.us