Congratulations to Mirinda Carfrae for New Course Run Record at KONA!!!
 

For Release: October 12, 2009

Contact: Jennifer Rapp,Director of Marketing, 410-309-1000, marketing@ceraproducts.us

Columbia, MD - CeraSport professional triathlete, Mirinda Carfrae, surpassed amazing odds on her first full ironman race, managing to set a new course run record at 2:56:51, at the Kona World Championships on October 10, 2009. Carfrae came from 9th place starting the run but made up so much time on the run that she finished with an impressive 2nd place win. Chrissie Wellington took first place at 8:54:02, beating out Paul Newby Fraser's 17 year old course record, and Spaniard Virginia Berasategui finished in third.

"I used a mix of cerasport and EX1 with carbo pro on the bike and my tummy thanked me for it - I didn't get any bloating or cramping throughout the whole race.. I think my nutrition on the bike was a key factor in enabling me to put together a great marathon off the bike." Mirinda Carfrae

"We are so incredibly proud of Rinny. We call her "the little engine that can", and she proved that on this, her virgin race at Kona's Ironman. The temperature was nearly 96 degrees, plus there were high winds and a tough pro field to overcome, all of which were overwhelming for many but not Rinny! We were thrilled to see her pass 7 top women on the marathon portion of the race to achieve the new course record!" Charlene Riikonen, president Cera Products, Inc.

As noted on her website, Mirinda enthusiastically supports CeraSport ORS, saying it gives her the hydration and energy to carry her through the long hauls of the 70.3 triathlons. She won 6 of 7 races this year in the 70.3 category and placed second in one. Siri Lindley, former pro triathlete and pro coach for Mirinda, had Rinny training with CeraSport and other nutrition issues in hot climates and mountains in the months leading up to Kona. This training served her well during Kona.

About Ford Ironman World Championships:

The Kona World Championships in Hawaii is the biggest event of the year in the sport of Triathlon. It's a grueling competition; 2.4 miles of swimming in the Pacific, 112 miles of biking through lava covered terrain, and a marathon (26.2miles) of running through scorching heat, humidity and hills. A triathlete must qualify to compete in the race, or be very lucky and win a spot via lottery. Only 1800 lucky triathletes get a spot at Kona, while racing alongside the best professional triathletes in the world. The Ironman started in 1977 in Honolulu.

Cera Products, Inc. was established in 1993 and produces rice based rehydration and performance drink "CeraSport." CeraSport® was scientifically developed by the company along with physicians from the renowned Johns Hopkins University. Cera's products are rice based, gluten free, OU certified and contain no added simple sugars or fruit juice. CeraSport is used by professional triathletes, including Mirinda Carfrae, Richie Cunningham, Chris McDonald, Tyler Lord, Lisa Mensink, Bree Wee and the entire US Pro Tri Team. CeraSport is also widely used throughout elite law enforcement groups and the US Military; including Army Rangers and Navy SEALs.

To learn more about this innovative fluid replacement product, visit www.ceraproductsinc.com

Cera Products Press Contact:  410.309.1000 or sales@ceraproducts.us

Stay hydrated, drink CeraSport!