Life-Saving hydration products donated by Maryland Company
For Release: October 5, 2009
Contact: Charlene Riikonen, Cera Products, Inc. at 410-309-1000, or email charlene.riikonen@ceraproductsinc.us
Columbia, MD., Cera Products has donated over $140,000 in oral rehydration products to Child Health Foundation and Direct Relief International. These life-saving medications have been distributed to locally managed health facilities and organizations in 19 countries.
Among the oral rehydration products donated includes CeraLyte and CeraSport ready-to-drink oral rehydration products (ORS), made by Cera Products, a long-standing supporter of Direct Relief’s emergency response work. Oral rehydration products are one of the most requested items during emergencies, when water supplies are compromised. Dehydration can become fatal if not treated. CeraLyte rice-based ORS has the same salt concentration as the WHO ORS; Cera Products has provided CeraLyte and CeraSport ORS to help with medical needs following disasters in many countries, including El Salvador, Guatemala, Pakistan, China and, most recently, Zimbabwe. CeraLyte is primarily for diarrheal-disease outbreaks while CeraSport ORS is appropriate for influenza and fever as well as mild dehydration.
Direct Relief is dispatching a second round of aid for residents of Baja California affected by Hurricane Jimena in early September. Aeromedicos, a Direct Relief partner, is airlifting the donated products to Mexico. Homes, schools, medical facilities, and roads have been severely damaged and wells have been tainted, leaving residents in great need.
"During disaster situations dehydration can become a serious and all too common occurrence,” said Charlene Riikonen, Cera Product’s president. “Our company always strives to provide help in situations where we know our products can make a difference.”
About The Child Health Foundation and Direct Relief International
Child Health Foundation was established in 1985 as a non-profit, public charity [501(c)3] to prevent and treat life-threatening communicable diseases of infants and children in the United States and abroad. Its mission is to save child lives at the lowest possible cost. Direct Relief International (DRI) is also a public charitable non-profit and works to rebuild communities and provide life-saving medical assistance after disasters.
About Cera Products Inc.
Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with world health experts - including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, Tufts University Schools of Medicine, the Food and Drug Administration, Centers for Disease Control - and with experts at leading food and pharmaceutical manufacturing companies.
To learn more about this innovative fluid replacement product, visit www.ceraproductsinc.com
Cera Products Press Contact:
410.309.1000 or sales@ceraproducts.us
Stay hydrated, drink CeraSport!