Water is not good enough!
Dr. Greenough explains how we can prevent falling victim to the silent killer of dehydration.
For Release: August 28, 2006
Columbia, MD.
Why is it that each summer we hear several tragic news stories about the death of an otherwise health person due to dehydration? Some of its victims include professional athletes in training, police goning through exercise drills, and outdoor workers. How can something that is so easily prevented be sneaking up on us so suddenly with such a traumatic ending? The common response to someone feeling dehydrated is to drink some water, but research shows water alone is not good enough.
William Greenough, M.D., Professor of Medicine at Johns Hopkins Schools of Medicine and Public Health and Hygiene explains this common myth. “When you sweat, you lose both salts and water. The faster you sweat, the more salts- soda and chlorides – in the sweat are lost. If you’re in prolonged sweat loss, you need to replace the salts and potassium your body has lost.”
Those people who drink massive amounts of water can actually put their lives at risk from a condition known as water intoxification. “In fact, too much water can be deadly,” exclaims Dr. Greenough. “Our body’s cells are bathed in water and salt that are regulated within narrow limits. If you drink too much water and dilute the outside area around the cell, it swells. This can lead to brain swelling, convulsions and death.”
Dr. Greenough emphasizes the importance of consuming drinks, such as CeraSport, a unique long-chain carbohydrate sports drink that has the right balance of salts and electrolytes to replace what the body has lost. “A sports drink will not only keep you feeling well, but it will improve performance,” he says. “It is easier for the body to absorb a rice based drink like CeraSport than a sugar-based sports drink. Rice also avoids cramping,” explains Dr. Greenough.
Charlene Riikonen, President of Cera Products Inc. explains, “ All Cera’s hydration products are unique because of our patented long-chain carbohydrate formula that speeds absorption of valuable electrolytes, salts and minerals, which match the body’s natural composition up to 20 to 30 percent, and provides sustained absorption, compared to sugar-based formulas.”
CeraSport is used by professional and amateur athletes as well as policemen and women, firefighters and is even with our troops overseas. CeraSport has made the journey with climbers up Mt.Everest, to the Burning Man Festival in New Mexico, with hikers through the Grand Canyon and is recommended by extreme bicyclists, among others.
About Cera Products Inc.
Established in Maryland in 1993, Cera Products scientifically developed its high performance medical and sports rehydration products along with world health experts – including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, and Tufts University Schools of Medicine, the Food and Drug Administration, Centers for Disease Control – and with experts at leading food and pharmaceutical manufacturing companies. For more information visit Cera Products website at www.ceraproductsinc.com.
For further information: contact sales@CeraProducts.us or 410-309-1000