Cera Products Ranks #13 in the Baltimore Business Journal's
Top 50 Private Companies Issue

Article highlights growth through recent marketing efforts

Baltimore, MD, July 27, 2004--Cera Products was recently spotlighted by the Baltimore Business Journal as one of Maryland's Top 50 Private Companies.

The story discusses Cera's steady growth since its inception in 1993, with revenues increasing from $1 million in 2002 to $1.5 million in 2003. President and CEO Charlene Riikonen said she expects to double that number by the end of 2004, and believes that sales of CeraLyte could reach $15 million within a year.

The article also notes the impact of Cera's marketing partnership with Cumberland Pharmaceuticals of Nashville, Tennessee. Under the agreement, Cumberland will actively market CeraLyte across the United States with a multi-faceted marketing and sales campaign.

Cera Products Press Contact

Charlene Riikonen
410.309.1000 or charlene.riikonen@ceraproducts.us

About Cera Products Inc.

Cera Products Inc. is a Maryland-based biotechnology company. Founded by Ms. Charlene Riikonen and Johns Hopkins University physicians Dr. William Greenough and Dr. David Sack, Cera develops, manufactures and distributes high-performance, proprietary rice-based oral rehydration solutions (ORS). The company's mission is to save lives, improve quality of life, and reduce health care costs associated with dehydration worldwide. For more information, visit the Cera Products website at www.ceraproductsinc.com.

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