May 14, 2008
Contact: Charlene Riikonen
President/CEO
charlene.riikonen@ceraproducts.us



CeraFLU™™ Hydration Drink Mix donated for Myanmar Victims


Columbia, MD

CeraFlu Hydration drink mix packets valued at $15,360 were given to Direct Relief International and Child Health Foundation today to help in disaster recovery operations in Myanmar. Fever can further dehydrate individuals already weakened from waterborne infections and diarrhea diseases, conditions which deplete essential fluids and salts. The CeraFlu hydration drink donated can help nearly 10,000 individuals with fever or upper respiratory infections

This gift brings contribution to over $80,000 by Cera Products, a woman-owned and operated company in Maryland which manufactures high performance rice-based oral rehydration drinks to help people recover quickly from dehydration without painful and costly intravenous IV hydration. Hygiene and needles in a disaster stricken area can also be averted.

Cera's key products are CeraLyte® rice-based ORS, which prevents and corrects dehydration from diarrhea and vomiting, and CeraSport® Oral Hydration, a sports nutrition drink for energy and performance. CeraSport is used by Mirinda Carfrae, Ford Ironman World 70.3 Champion, and Triathlete of the Year, as well as other top athletes throughout the USA.


DONATE:

Tax-deductible gifts can be made at www.directrelief.org or the Child Health Foundation Web site at www.childhealthfoundation.org (Earmark for Myanmar Disaster Relief. Funds are being sought for purchasing ready to drink CeraLyte ORS. The Company has also pledged to provide charitable discounts to individuals who purchase CeraLyte for shipment to Direct Relief International.

Diarrheal diseases can be fatal from the dehydration caused by loss of body fluids and electrolytes. Just one liter of a hydration drink may save a life by restoring essential electrolytes and fluids lost during diarrheal illnesses and fevers, and which can avert painful intravenous thereapy.

CeraFlu hydrates individuals with fever, upper respiratory infections and those who may need mild hydration.

Cera Products, established in 1993, scientifically developed its high performance medical and sports products along with world health experts who have worked along with Ms. Riikonen, at the International Centre for Diarrheal Disease, Bangladesh, which won the Bill Gates Award for global health and (see www.icddrb.org or ICDDRB on YOU TUBE ) Direct Relief International (directrelief.org) gets donations of medical supplies and raises funds to provide support and rebuilding to relief areas around the world. Child Health Foundation (http://childhealthfoundation.org) has programs that provide innovative ways to save lives and improve health.

For more information, visit www.ceraproductsinc.com.


Cera Products Press Contact: 

410.309.1000 or sales@ceraproducts.us