January 9th 2006

CERAFLU -   NEW HYDRATION DRINK MIX TO FIGHT FLU
Unique rice-based formula formulated along with Johns Hopkins physicians

WHAT & WHEN:

Dehydration is a dangerous side effect of the flu, and flu season is here.
Cera Products, a Maryland company that specializes in rice-based hydration drinks for medical conditions, is happy to announce the distribution of CeraFlu™, beginning Monday, January 9, 2006.

CeraFlu is designed to provide fast, effective hydration during influenza.  This scientifically-developed hydration drink contains an optimal mix and ratio of carbohydrates and electrolytes.   It comes in a single serving (20 gram) packet of powdered, citrus flavored formula, which can be mixed into 16 oz. of water or another beverage and sipped slowly.  “CeraFlu™  is something that people can keep in their medicine cabinets to have on hand for quick hydration to fight the flu,” says Charlene Riikonen, CEO of Cera Products.

All Cera’s hydration products feature a patented long-chain carbohydrate formula that speeds absorption of valuable electrolytes, salts and minerals (that match the body’s natural composition) by up to 20 to 30 percent and provides sustained absorption, as compared to sugar-based products. 

For gastrointestinal illness, commonly known as "stomach flu," Cera Products offers Ceralyte®, which reduces the duration of diarrhea as it hydrates. (CeraLyte® is used at major medical centers nationally including Johns Hopkins Hospital and the Mayo Clinic, as well as by the Special Operations, including Navy SEALs and Elite Rangers, U.S. Army and U.S. Air Force in the field to prevent and correct dehydration.)

WHO:

Charlene Riikonen, CEO, Cera Products, began her career in Bangladesh on a world health level to combat cholera-related dehydration.
William Greenough, M.D., Professor of Medicine, Johns Hopkins Schools of Medicine and Public Health and Hygiene, and former Director of the International Center for Diarrheal Disease Research in Bangladesh.

CONTACT:

Cera Products are available directly at www.ceraproductsinc.com or at 1-888-CERALYTE (1-888-237-2598). 

HISTORY:

Established in 1993, Cera Products, Inc. developed its high performance rehydration products along with world health experts – including physicians at Johns Hopkins, the Mayo Clinic, Harvard University, University of Maryland, Tufts University Schools of Medicine, Yale and other clinical research centers and with experts at leading food and pharmaceutical manufacturing companies.