The story began in Bangladesh, where Charlene Riikonen,
Drs. David Sack and W. B.
Greenough met during the 1980s while working at the ICDDRB in Dhaka and
saw firsthand how dehydration causes severe illness and death. After returning
to the U.S., they were determined to develop an oral rehydration therapy that
was better, faster, and easier to apply.
Charlene Riikonen founded Cera Products in
1993. CeraLyte was the first result of years of research, product development
and clinical studies. This product has helped thousands of people and is used
by health organizations throughout the United States and in Canada, Central
America, Europe, and parts of Africa. Continued research with Cera's rice-based
powder systems has resulted in three other products: CeraSport®
for sweat replacement and performance; CeraVet®,
an advanced hydration product for animals; and CeraVacx®,
a buffer delivery system for oral enteric vaccines that significantly improves
effectiveness of the vaccines tested.
As Cera builds brands for its products, the Company's mission is to make
products that help people feel better, avert hospitalizations and save lives,
both in the US and globally. Cera measures the real bottom line in how its
products can help others, specifically to correct or avert dehydration. Cera
Products provides quality products that improve health and save lives. Cera Products, Inc. is now a member of the Greater Baltimore Committee.